The company's purpose is to engage in all activities in the field of marketing and consulting, including, but not limited to, the design and implementation of marketing strategies, market research, management of advertising campaigns, communication consulting, as well as training and supporting companies in their commercial development; the organization of customized vacations or activities in ski resorts; in this field, ski teaching, the organization of stays and the execution of all advisory operations and all services, as well as all related activities. The company may create branches in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related to it, both in Switzerland and abroad, excluding operations prohibited by the LFAIE.