The company's purpose is to engage in the following activities, either directly or through the acquisition of participations in other companies operating in the same sector: the design, manufacture and trade of movements for watches of all kinds and types, the design, manufacture and trade of watches of all kinds and types, the production, processing, wholesale and retail trade, including import and export, both on its own account and on behalf of third parties, as well as the exercise of agency and representation activities, in particular for the sale of: 1) watch movement components; 2) watch components and parts; 3) watches; 4) jewelry, bijou and precious metal items; 5) watchmaking articles, including leather goods, crystal and glass objects.