The creation, development and trade of goods, in particular those related to the fields of jewelry, fashion accessories, as well as all related products, in particular the creation, purchase and sale of jewelry, precious and semi-precious stones, related raw materials, as well as all similar activities. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by acquiring an interest in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.