The company's purpose, both in Switzerland and abroad, and both on its own account and on behalf of third parties, is: - the import, export, purchase, sale, and in general, the trade of all types of mobility products, particularly ordinary or electric bicycles, both of the Héritage Bike brand and other brands; - the trade and distribution of said bicycles and all useful and necessary spare parts and accessories; - the acquisition and granting of licenses and franchises. The company may carry out all operations of any kind, directly or indirectly related to its purpose. It may grant loans or guarantees of any kind, either to third parties or to its shareholders, if it serves its interests.