The operation of the Hermetica brand as well as the products thereof, namely: creation, development and wholesale or retail distribution of all products of the Hermetica brands, including perfumes and accessories, and more generally the operation of these products in any form whatsoever, including the concession in any form whatsoever of all intellectual property rights; implementation and monitoring of internet concept applications; creation of product names, brands, websites, etc.; all activities related to book publishing, in particular works related to perfume. It may take and manage participations in any other company and carry out, either on its own account or on behalf of third parties, all commercial and financial operations, directly or indirectly related to its social purpose.