The company's purpose is to design, produce, distribute and broker journalistic, publishing, documentary and fictional media content of any theme, type and form for print, book, radio, TV, film, AV and multimedia, web and online. The company is particularly active in the thematic areas of entertainment, culture, consumption, media, journalism, publishing, communication, design, lifestyle, sports, travel and leisure. The company also aims to provide related services of a creative, planning and organizational nature, such as consulting, development, conception, training and mediation. Furthermore, the company aims to acquire, grant and broker rights to tangible and intangible assets from its business area. The company can make all expenditures that are consistent with this purpose, which serve the purpose of information and order acquisition, as well as internal training and further education and the acquisition of know-how. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, merge with them and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate and properties in Switzerland and abroad.