The company's purpose is to operate restaurants and event spaces, organize and conduct events, trade in and rent out goods of all kinds, in particular motorcycles, their spare parts, components, accessories and rider equipment, operate a repair workshop and provide all related services. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.