The company's purpose is the sale and distribution of all types of customized products, using processes such as embossing, screen printing, digital transfer and heat transfer, particularly of microfiber towels and gloves, in the fields of watchmaking, optics and jewelry, as well as all real estate transactions. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or create similar or related companies, grant loans or guarantees to associates or third parties, and conclude all business and contracts that are intended to promote the company's purpose or have a direct or indirect connection with it.