The company aims to provide services in the field of personal coaching, as well as marketing and communication services, including in particular the creation of photo and video content. It can also operate schools and gyms in Switzerland and abroad, as well as develop the sale of sports equipment and merchandising products, both in Switzerland and abroad. The company can also organize events, seminars, workshops and sports retreats, offer online training and coaching, and develop digital platforms. It can also provide strategic consulting and business development services. The company is authorized to engage in online sales activities, to operate or grant licenses and franchises. The company also aims to acquire, encumber, alienate, promote and manage real estate in Switzerland and abroad. The company can create branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. It can carry out all operations that are directly or indirectly related to its purpose. Furthermore, it can also provide financing for its own account or for the account of third parties, as well as grant guarantees and bonds for subsidiaries and third parties.