The company's purpose is the development, management, and promotion of an innovative digital platform for cultural and tourist exploration, with a particular focus on gamified and personalized experiences for tourists and residents. It provides services for selling tickets to cultural attractions such as museums and concerts, and digital content such as augmented reality experiences. The company's purpose is the provision of services through electronic media. The company may open branches and subsidiaries in Switzerland and abroad, acquire shares in other companies in Switzerland and abroad, and undertake all operations that are directly or indirectly connected to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing on its own account or on behalf of third parties and enter into guarantees and sureties for subsidiaries and third parties.