The production, purchase, sale and marketing of all kinds of consumer goods, in particular clothing items, leather goods, perfumery and cosmetic products, glasses, jewelry, costume jewelry, watches. Providing consulting services and rendering services mainly in the commercial and marketing sector, creative direction, brand strategies and design in the broadest sense. The registration of trademarks and patents, the assumption and granting of representations and licenses. The company may participate in other companies in Switzerland and abroad. The company may acquire, own and sell commercial properties in Switzerland and abroad. The company may undertake all activities necessary or useful for achieving the company's purpose.