The company's purpose is to engage in any activity in the real estate sector, including in particular the purchase, sale, construction, renovation, promotion, rental, management, holding and brokerage of real estate, as well as business management consulting and the organization of conferences, particularly in the field of communication and human relations. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, acquire or sell properties, and carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it. It may also provide loans to associates, companies of the same group or third parties if this serves its interests.