The company's purpose is to manage projects in the field of design, research, development, production and sale of luxury products, particularly in the fields of watchmaking and jewelry, accessories and decorative objects. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.