The company's purpose is the import, export, distribution and sale, in particular online, of hair care products, dietary supplements, vitamins and all other related products, the creation and operation of online stores, as well as the production, sale and rental of inflatable structures of all kinds, in particular for advertising purposes. The company may: carry out any financial, commercial or industrial activity, movable or immovable (except for operations prohibited by the LFAIE), directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.