Provision of services in the fields of alternative medicine, beauty, well-being, coaching and educational services for the purpose of training and further education, as well as trade in goods and products in the aforementioned areas; provision of services in the fields of marketing, public relations and communication; planning, organization and implementation of events, as well as provision of further related services. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.