The company aims to provide comprehensive services in the field of marketing and communication. This includes, in particular, strategic consulting, the development and implementation of marketing and communication concepts, the design and production of advertising materials and campaigns, as well as other creative activities, including design, branding, and content creation. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, and grant securities for the liabilities of affiliated companies.