The company's purpose is the purchase and sale of real estate in Switzerland and abroad, with the exception of operations prohibited by the LFAIE, the renovation of real estate, the execution of all types of services in the field of interior decoration, tourist accommodation and escort, concierge services, the operation of aesthetic, hairdressing and therapeutic institutes, the creation of franchises and licenses, the trade of all types of products as well as the provision of training, coaching and consulting in the aforementioned fields. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.