The company's purpose is to perform all types of services in the fields of real estate, cleaning and building maintenance, including in particular the promotion, sale, rental and management of properties, all except for operations prohibited by the LFAIE. It also aims to perform all types of services in the fields of photography, graphics, web design, intellectual property, trademarks and communication, as well as import-export and trade of all types of products. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.