The company aims to design and implement models that promote a sustainable economy and society, particularly in the retail sector. Additionally, it provides services in the areas of strategy and business development, innovation and information technology, general management and logistics, as well as marketing and communication. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire intellectual property rights, acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for its subsidiaries and third parties.