The company's purpose is the manufacture, production, trade and distribution of beverages and food of all kinds, in particular beers. Furthermore, the company aims to provide services in the areas of gastronomy, events, training and seminars, marketing and consulting, as well as trade in goods of all kinds, namely clothing and merchandise. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.