The organization and implementation of advertising campaigns for non-profit organizations, particularly in the field of fundraising; the advertising, promotion, and marketing of products and services related to social business, such as environmentally friendly products and green electricity. It may, as a secondary purpose: participate in any business and carry out any movable, immovable, financial, and commercial operations directly or indirectly related to the achievement of its purpose; grant loans to its partners and to third parties, act as a guarantor for loans subscribed by partners or third parties, guarantee these loans by the issuance or pledging of mortgage securities or by the subscription of any other commitment, if this favors its interests; create branches in Switzerland or abroad.