The company's purpose is to operate a watch and jewelry business, to purchase, sell, market, create, and maintain all watch and jewelry pieces and products, as well as to distribute watches and jewelry articles. The company may: undertake all movable and immovable transactions and conclude all contracts that are intended to develop its purpose or are directly or indirectly related to it; engage in any financial, commercial, or industrial activity that is directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad; participate in all enterprises that have a direct or indirect connection to its purpose; grant loans or guarantees to associates or third parties if it serves its interests.