The company's purpose is to provide services in the hotel industry, in particular consulting in the area of sales, developing sales strategies and operating a comprehensive sales organization, as well as providing all directly and indirectly related services. The company may establish branches and subsidiaries in Switzerland and abroad, enter into partnerships and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. The company may acquire, hold, manage and sell licenses, patents, intellectual property and trademarks. The company may engage in all commercial, financial and other activities that are directly or indirectly related to the company's purpose. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.