The company's purpose is the manufacture, purchase and sale of mechanical and electronic watches (including watch components and spare parts), as well as all products or components intended for watchmaking, jewelry and gemstone trading, aviation instruments and accessories, the textile and leather industry, optical instruments and other various accessories. The company also aims to provide after-sales services and industrialization and research and development services in the field of watchmaking. The company may carry out all real estate transactions and may participate in any commercial activity. The Company may engage in all commercial, financial and other activities that appear to be of a nature to promote the purpose of the Company or that have a connection with this purpose. The company may establish branches and subsidiaries in Switzerland and abroad and may acquire and sell companies and participations in companies as well as businesses. The Company is part of a group and may take into account the interests of the group in pursuing its social purpose. The company may borrow or lend money in any form to group companies or third parties. In particular, the Company may grant loans and other direct or indirect financing to its direct and indirect subsidiaries as well as to third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, and provide collateral of any kind for the obligations of these parties, including through pledges or fiduciary transfers of the Company's assets or guarantees of any kind, for consideration or not.