The company's purpose is to trade in goods of all kinds, in particular products from the beauty and wellness sector, and to provide services in the areas of direct marketing, marketing, advertising, and customer relationship management (CRM). The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.