The company's purpose is to carry out all types of services in the field of watchmaking, in particular the manufacture of watches and watch accessories and the trade of all types of products. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.