The company's purpose is to advise businesses, particularly in the field of human resources and relations, the recruitment of senior executives, organizational consulting, communication strategy, communication and personal image, and mediation. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly, including the acquisition, exploitation or disposal of all processes and patents related to these activities.