The company provides consulting services in the fields of sports and event management; creates, organizes and produces events, either on its own account or on behalf of third parties; markets marketing devices (marketing rights, audiovisual rights, licenses); and represents personalities. The company may operate in Switzerland, Europe and worldwide. The company may market products and services in the fields of sports, events and culture. Furthermore, the company may carry out, either on its own account or on behalf of third parties, any commercial, movable and financial transaction, directly or indirectly related to its purpose, in any form whatsoever, including through participations, excluding any real estate participation in Switzerland subject to the LFAIE. The company may open branches in Switzerland and abroad, found or acquire any company pursuing a similar or complementary purpose. The company may grant loans or guarantees to its shareholders or third parties.
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