The company's purpose is to market lifestyle products, fashion, cosmetics, alcoholic and non-alcoholic beverages, food and other luxury goods. Brand development and management, event management and incentive concepts. Organization of travel and events, event/luxury catering, fashion dinners and golf activities. Trading of goods of all kinds, business consulting. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or establish them. Acquire, exploit and sell industrial property rights, intellectual property rights and real estate, as well as enter into all business transactions and conclude contracts.