The company aims to coordinate the activities and quality standards of the hotels owned, operated, or licensed by the Hyatt Group in Europe, Africa, and the Middle East. Its purpose also includes coordinating with other companies of the Hyatt Group within and outside this region that contribute and provide services in the aforementioned areas. The company may participate in group financing, particularly by granting loans to its direct or indirect shareholders or other group companies or providing guarantees or other securities of any kind for their liabilities to third parties, even if these loans or securities are in the exclusive interest of its direct or indirect shareholders or other group companies and are granted free of charge. It may conduct all transactions directly or indirectly related to the aforementioned purposes.