The company's purpose is the long-term ownership of objects related to time measurement as well as luxury accessories. Furthermore, the company's purpose is the purchase, import, export, manufacture, design, sale, and marketing of watches and, in general, objects related to time measurement, as well as jewelry, gems, and luxury accessories. The company uses, develops, acquires, and licenses advanced and innovative technologies in this context. The company also acts as a distribution partner for the resale of watches. Finally, the company's business activities extend to all legal transactions that may be connected with its purpose or that are suitable for promoting its development. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for affiliated companies and third parties.