The purpose of the company is to provide consulting services to businesses, particularly in the areas of strategy, personnel, finance, marketing and communication, as well as trading in goods of all kinds, particularly in the aforementioned areas. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, properties, intellectual property rights and licenses of all kinds.