The company's purpose is: all service and consulting services in the fields of marketing, strategy, digital, video, graphic animation (motion design), photography, graphics and social media; all training services in the aforementioned fields; all activities in the real estate sector, including the purchase, sale, rental and administration of real estate, except for operations prohibited by the LFAIE. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular through the acquisition or participation in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.