development, manufacture and marketing of watches, watch movements and watch components, measuring and precision instruments and their components, electronic devices and their components as well as jewelry items; manufacturing and marketing of consumer goods of all kinds, in particular sports articles and their accessories, clothing and their accessories, leather goods, travel-related products, glasses and optical instruments, pens, lighters and all services related to these products; purchase, sale and exploitation of patents, inventions, trademarks, licenses, processes and manufacturing secrets and all operations related to these fields (for full purpose, see articles of association).