The exercise of activities mainly abroad in the field of public relations, branding, digital PR and full-service communication; the planning, implementation and execution of market research as well as general marketing activities; the planning and execution of advertising campaigns; the creation of promotional and advertising materials; the provision of all services related to communication activities, including the organization of events, congresses, conferences, seminars, exhibitions and fairs; the editing, publishing and printing of articles, books, publications and materials related to the activities inherent to the company's purpose, all also in multimedia form. The company may carry out any commercial, financial, securities and real estate transactions and do everything it deems useful to achieve its social purpose, including participating in other companies with similar or related purposes. Within the limits allowed by law, it may also provide guarantees, including real guarantees, to third parties; these activities are carried out without a prevailing character and not towards the public.