The company aims to communicate, disseminate and make known the Italian lifestyle and joie de vivre throughout Europe and Switzerland by providing corresponding content; to offer, sell and make Italian products of all kinds accessible to the public in various forms, both directly and through media, and to cultivate and promote Italian culture through regular information and communication services, as well as to distinguish and make it known. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.