(i) The realization, intermediation, purchase and sale of content, products, services, NFTs, directly through Streaming, OTT (Over the Top Television) platforms, physical sales outlets, eCommerce, social networks, call centers, marketplaces, portals, etc. and indirectly through talent (influencers, creators, celebrities), commercial and industrial partners, etc., with any model (B2B Business to Business, B2C, Business to Consumer, B2B2C Business to Business to Consumer, etc.) and for any geographic and/or product market; (ii) the conception, design, realization, management, assistance and sale of software, APPs, websites, portals, digital services, also in cloud, SaaS and subscription (recurring) mode; (iii) consulting for market analysis, sector studies, market research, branding, strategic and product positioning consulting; (iv) full outsourcing management of eCommerce. The company may be active in Switzerland and abroad and may establish branches and subsidiaries in Switzerland and abroad. The company may also carry out all commercial, industrial, real estate, financial or other activities that are related to the company's purpose. The company may collaborate or participate with other companies having similar purposes as well as carry out any similar or related activity to the company's purpose.