The company's primary purpose is to research, develop and sell sports concepts, teaching methods, training methods, and organize sports courses, also for the fitness and health industry, as well as related activities and all activities connected therewith that do not require a permit. Furthermore, it aims to acquire copyrights, patents, licenses and other rights related to the aforementioned purpose. The company can participate in other companies of the same industry and carry out all financial and commercial transactions that are beneficial to the company's purpose. The company can establish branches and subsidiaries in Switzerland and abroad. It can acquire, manage and sell properties and participations.