The management of hairdressing salons, beauty centers, and any activity in the beauty sector, as well as any activity in the fashion and clothing sector. The marketing, on its own account and/or on behalf of third parties, of products and services intended for beauty and wellness treatments, as well as fashion accessories, decorations for environments, and various styling articles. The company may provide business consulting, training courses, and certification, develop business ideas, create new companies, provide human resources consulting and development, purchase, sell, and administer real estate in Switzerland and abroad, engage in consulting activities in the financial, IT, and management sectors. The company may participate in other companies. The company may receive and grant loans and guarantees, purchase, sell, and encumber funds both in Switzerland and abroad for its own use and/or to achieve its social purpose, and perform any operation that directly or indirectly falls within its social purpose. The company may exercise and establish branches both in Switzerland and abroad.