The company's purpose is to engage in all activities in the fields of business management, marketing, finance, taxation, individual coaching and event management, as well as the trade of all products in the aforementioned fields. It may, in Switzerland and abroad, establish branches, participate in other companies, acquire or establish companies with a similar or identical purpose, carry out all financial, commercial, industrial, movable and immovable transactions, except those prohibited by the LFAIE, and conclude all contracts that serve to develop the company's purpose or are directly or indirectly related to it. The company may grant loans or guarantees to its associates or third parties if it serves its interests.