The company's purpose is to provide services in the fields of information technology and consulting, in particular IT consulting, IT strategy consulting and online marketing. Furthermore, the company aims to provide services in the field of design, in particular UX design, holistic experience design and experience consulting. In addition, the company aims to provide services in the entertainment and event sector as well as trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.