Conception, design, study, research, development, creation, manufacturing, marketing, packaging, communication, advertising, promotion, sales, distribution, representation, trade, brokerage, import and export of products in the fields of watches, clockmaking, precision instruments, as well as jewelry, silverware, goldware, precious metals, precious and semi-precious stones, writing instruments, clothing, fashion items, leather goods, stationery, smokers' articles, trinkets, art objects, decorative items, perfumes, beauty products, cosmetics and luxury goods, and luxury accessories, and all that relates to these branches, including representation, exploitation, and commission of elements of industrial, commercial, intellectual and artistic property, as well as participation in any trade.