The company's purpose is to offer photographic and creative services, as well as to promote and support visual and moving art forms and processes. The company may conduct any other business that is directly or indirectly related to the aforementioned purpose or the investment of its assets. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct any business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.