The provision of services in the fields of gastronomy and hospitality; the operation of restaurants, hotels, bakeries, confectioneries or similar businesses; the manufacture and trade of food and beverages as well as the retail trade of all types of products, in particular in the aforementioned fields. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may notably establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.