The advice, expertise, operational support, and provision of all services in the fields of management and event planning for event organizers, associations, federations, public authorities, and private companies, including the design, organization, management, coordination, and promotion of events, particularly in relation to sports and popular events. It also aims to manage projects, plan logistics, provide operational management, manage volunteers, coordinate service providers, and carry out any activity related to the implementation and development of events. The company may also engage in any other activity directly or indirectly related to these objectives; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its objectives or directly or indirectly related thereto.