The company's purpose is to provide services and consulting in digital marketing, communication, social media, and online reputation management, including the development and implementation of digital strategies, content creation, social media management, data analysis, and optimization of online presence; it also offers consulting services in business management, innovation strategy, and digital transformation. The company may establish branches and subsidiaries in Switzerland and abroad and take stakes in other companies in Switzerland and abroad as well as carry out all operations that are directly or indirectly related to its corporate purpose. The company may acquire, mortgage, sell, and manage real estate, with the exception of operations prohibited by the LFAIE. It may engage in financing for its own account or for the account of third parties as well as grant guarantees and securities to its subsidiaries and to third parties.