The company's purpose is to engage in all activities and investments in endurance sports, particularly open water swimming, and in all aspects of the related ecosystem, from equipment to training, athlete management to sponsoring and marketing, sports technology to communication and media, as well as events. The company may, excluding operations prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE),: - carry out any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; - establish branches or subsidiaries in Switzerland and abroad; - participate in any enterprise having a direct or indirect connection with its purpose; - grant loans or guarantees to shareholders or third parties if it serves its interests.