The company's purpose is the development and marketing of products in the fields of alcoholic and non-alcoholic beverages and consumer goods. Furthermore, the company's purpose is the trade of goods of all kinds. In addition, the company's purpose is the operation of public establishments and businesses in the fields of marketing consumable products, catering and the organization of cultural events. The company must have a positive social and environmental impact within the framework of its commercial and operational activities. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and, in general, carry out any activity directly or indirectly related to its purpose. The company may acquire, hold and dispose of real estate, both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as provide guarantees or warranties for subsidiaries or third parties.