The company's primary purpose is to provide services related to the purchase, sale, financing, management or restructuring of companies in the media, entertainment, lifestyle, consumer goods and consumer-oriented services sectors, both domestically and internationally. Furthermore, the company aims to participate in or finance businesses mentioned in the main purpose, as well as to take responsible part in the management of companies. The company may grant direct or indirect financing to third parties or companies in which it is directly or indirectly involved, as well as to direct or indirect shareholders or companies in which such parties are directly or indirectly involved, whether through loans and/or other financing, with or without consideration. The company may provide collateral of any kind for its own liabilities or the liabilities of the aforementioned persons, including through pledges, assignments, fiduciary transfers, guarantees of any kind or through offset obligations, with or without consideration, even if such financing, collateral or guarantees are in the exclusive interest of third parties or companies in which it is directly or indirectly involved, or of direct or indirect shareholders or companies in which such parties are directly or indirectly involved. The company may establish subsidiaries and branches in Switzerland and abroad.