The company's purpose is to develop new businesses, advise, finance and hold participations in companies in the fields of media, entertainment, culture/events, consumer goods, retail, travel and other consumer-oriented services in Switzerland and abroad. The company can acquire and provide material and immaterial goods to affiliated companies and third parties for use. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.